SVA Studio

She was doing everything she'd been told to do. She posted consistently used Instagram to keep in touch with her community, she shared personal stories from her own practice; the messy middle and all. And her engagement was real. Comments, saves, DMs from people who said her content had genuinely changed how they thought about their work. But when it came time to sell, the numbers didn't match the momentum.

Have you ever wondered how you go into the grocery only planning to get some essentials: bread, milk, cheese maybe, but half an hour in,...

Basics people, basics! Welcome to Marketing Funnel Building 101, where we go over the basic tech you need to create an amazing client experience without lifting a finger. We all know the formal definition of a marketing funnel: it is a marketing model used to illustrate the customer journey from the initial stage of brand awareness to the final stage of conversion (in this case, a purchase). As prospects travel through the "funnel" some stay at the top near brand awareness,